Atrium Group Ltd, the leading provider of video-based business intranet solutions, has appointed The Catalyst Group to identify and secure strategic partnerships as part of its aggressive plans for growth.

Atrium provides a platform and solutions for transmitting and managing video content on intranets. Atrium's VideoCast ™ brings high quality video applications to the PC desktop via IP networks. Atrium's applications, such as vcContact ™, an e-learning solution for call centres, use its underlying technology to deliver powerful on-demand training directly to the point where it has most benefit - the agent's desktop.

Atrium now needs to gain greater market reach by using partners' resources as well as its own to supply customer solutions. To this end, Atrium has taken on the specialist help of The Catalyst Group, which offers broad experience in structuring, negotiating and executing transactions and business agreements for IT-related companies worldwide. Atrium has mandated Catalyst to open new channels to market through partnerships. The primary objective is to secure effective channels to market for Atrium's technology. A secondary objective is to bring in complementary capabilities to broaden or deepen Atrium's offering.

Jonathan Sears-Corfield, Group Chief Executive of Atrium, said: "Catalyst was recommended to Atrium by our investor, Strathdon Investments, which has seen Catalyst work successfully with a number of its portfolio companies. Catalyst has a proven track record in recognising the unique strengths that one company can bring to another and the skill to negotiate mutually beneficial agreements. As a specialist in the IT sector, Catalyst is able to represent not just the business interests of Atrium, but also to accurately outline its existing product line-up and future development plans."

Central to Atrium's range of solutions is the unique VideoCast application, which enables businesses to broadcast high quality MPEG video content over IP-based corporate intranets direct to users' PC desktops. Ideal for presentations, interactive training and delivering corporate messages, VideoCast can take input from a number of sources including camera, terrestrial and satellite feeds, VCR/DVD and server-based pre-digitised material.

Atrium also provides a network solutions and consultancy service, ensuring that its clients' networks perform at peak efficiency. It is also able to offer video communications and AV equipment from leading manufacturers.

The Catalyst Group can be contacted on +44 (0)1962 840816 or at www.IT-catalyst.com.

Atrium Group can be contacted on +44 (0)208 424 8784 or at www.atriumcom.com.